New slogan: 'Welcome to Scotland'
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Wed, 28 Nov 2007 18:00:55 GMT |
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GLASGOW, Scotland, Nov. 28 Scotland has replaced its airport signs proclaiming the country to be "the best small country in the world" with a new slogan: "Welcome to Scotland."
The new slogan, which was revealed Tuesday after six months of development and $250,000 spent on the project, is also printed on the posters in Gaelic as "Failte gu Alba," The Times of London reported Wednesday.
The posters also include a series of images depicting life in Scotland, including a boy looking at an exhibit at Kelvingrove Art Gallery and Museum in Glasgow, a man in a raincoat walking in Edinburgh and a picture taken from a high altitude of Inverness.
Some have criticized the campaign for lacking emotion.
"It feels governmental, corporate and static," Anita Califano, a senior consultant with 2012 London Olympics logo creator Wolff Olins, told The Times. "It all fails to convey the spirit of the place, the emotion. If the purpose of branding is to create an emotional connection, they are not doing that." Copyright 2007 by UPI
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New slogan: 'Welcome to Scotland'
By:
daniel ,
Thu, 29 Nov 2007 17:50:02 GMT
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Why is there never a sign saying..oh like.."This is Toronto..bugger off and go somewhere else!"
lol
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By:
Montoya ,
Thu, 29 Nov 2007 15:53:28 GMT
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Oh, ok, 125k pounds. I still refuse to believe this, even though it's true. It just hurts. Really.
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By:
Montoya ,
Thu, 29 Nov 2007 15:49:22 GMT
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I can't believe this story. I just can't. $250k for "Welcome to Scotland"? Seriously? Not Euros? And a comment like that from Wolff Olins? They still have a right to talk?
Seriously, I REFUSE to believe this article.
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eejits
By:
Nodebug ,
Thu, 29 Nov 2007 10:40:19 GMT
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How can the Senior consultant from the company that designed the appallingly bad and internationally ridiculed 2012 London Olympics logo possibly criticise this!
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250K
By:
Joshua ,
Thu, 29 Nov 2007 02:49:59 GMT
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Once again proving that advertising and branding is the worlds best racket
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Best small country, worst slogan.
By:
Zach Pippin ,
Thu, 29 Nov 2007 00:48:42 GMT
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No, this is not cool. I went to Scotland this summer and loved the "Best Small Country in the World" greeting.
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