The Business Council of Westchester today announced Keating Electric & Technologies as the winner of its Small Business Marketing Makeover Contest. Michael Keating, president, Keating Electric & Technologies, will receive a complete marketing makeover valued at $50,000, consisting of products/services provided by Marketing Communications Council (MCC) members.
White Plains, NY (PRWEB) November 30, 2009 -- The Business Council of Westchester today announced Keating Electric & Technologies as the winner of its Small Business Marketing Makeover Contest. Michael Keating, president, Keating Electric & Technologies, will receive a complete marketing makeover valued at $50,000, consisting of products/services provided by Marketing Communications Council (MCC) members. Contest sponsors include Country Bank and the Westchester County Business Journal.
The MCC put out a call for entries to Business Council members in August 2009. The contest was open to Business Council members with less than 30 employees. Applicants were considered based on years in business, sales history, viability and marketability of product/service, and community involvement.
A panel of MCC judges reviewed the entries and narrowed them down to three candidates. The three candidates gave a 45-minute presentation to the judges who then determined the contest winner and two runners-up. The two runners-up, Richard Stytzer, Antun’s of Westchester Catering, Elmsford, NY and Robert Cioffi, Progressive Computing Inc., Yonkers, NY were selected to receive two hours of complimentary consultation with MCC members.
Marketing Council members generously donated $50,000 in marketing services including:
“We want to congratulate Keating Electric & Technologies and runners-up, Antun’s and Progressive Computing, who will greatly benefit from the expertise and generosity of an entire team of marketing and PR professionals,” said Dr. Marsha Gordon, President/CEO, The Business Council of Westchester. “Helping small businesses grow is an integral part of our overall mission to enhance economic opportunity for all in Westchester.”
Established in 1988, Keating Electric & Technologies is a full-service electrical contractor providing service to residential and commercial clients. Michael Keating started the company solo with one van and has since grown to 13 employees. The company currently derives its revenue from residential and commercial clients and would like to continue to expand its residential base. There has been minimal marketing in place and the company has grown largely by word-of-mouth.
According to Keating, “Many clients view electrical work as a commodity. We recognize that our marketing efforts must address this issue and determine our point of difference. This makeover is one of the greatest opportunities to come our way and I expect that it will change the way we do business permanently, provide clear objectives, and bring us to a new level of business operations.”
“Keating is a business with tremendous teamwork and drive, which has enabled them to stay afloat during these difficult economic times," said Stacey Cohen, Chair, Marketing Communications Council and president, Co-Communications, Inc. "In keeping with our goal of giving back to the Westchester business community, this makeover will provide Keating the tools to build a highly successful business."
Participating MCC members donating services include: 107.1 The Peak, AlphaGraphics, Arcanna, Inc., Arnold Light Consulting, Co-Communications, Inc., Harquin Creative Group, Harty Integrated Solutions, Hudson Fusion, Fastforward Communications, Mustang Web Designs, Pinsky Studio, Rye Printing Company, Search Smart Marketing, Sheffield Media Group, Stratosphere Research, The Val Writes4U, Westchester County Business Journal and Y2 Marketing.
Services provided will be implemented over a period of several months, initiating with a results-oriented marketing plan that details objectives, target audiences, positioning, and action steps.
The Business Council of Westchester is located at 108 Corporate Park Drive, White Plains, NY and can be reached at 914.948.2110 or visit www.westchesterny.com.
About The Business Council of Westchester:
The county’s largest and most influential business membership organization, The Business Council of Westchester is committed to helping businesses market, learn, advocate and grow. In addition, The Business Council of Westchester is actively involved in reviewing federal, state and county legislation and regulations in order to assess the potential impact on the business community and to influence the outcomes through advocacy when the business community’s interests may be affected. It also acts as an information resource for the business community and government leaders at all levels.
About the Marketing Communications Council:
The Marketing Communications Council consists of approximately 30 Business Council members in public relations, marketing, graphic design and advertising. The Marketing Communications Council meets bi-monthly to discuss relevant topics, exchange best practices, and gain insight from their peers.
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